Tijuana Adult Entertainment: Public Relations Society of America Convention Comes to San Diego
In the 1960s, Time magazine named San Diego a “bust town.” But Mayor Wilson saw Downtown’s sad condition in the early 1970s as an opportunity to kick start the economy and produce an upscale Downtown that would show off American’s Finest City. The city’s new redevelopment agency, Centre City Development Corporation, instituted a public relations campaign that began with a press conference staged in front of a notorious Downtown adult book store. There, Wilson introduced a proposed ordinance to limit adult entertainment uses. The mayor explained the issue and plans for the restoration of the 16-block area. He then invited the media inside to view adult entertainment first-hand. TV, radio and papers carried the story and the ordinance quickly became law. Today, the Gaslamp Quarter is the city’s social hub and a major economic boon for San Diego.